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Twitter: the new boss, Linda Yaccarino, has taken control

2023-06-06T11:01:56.501Z

Highlights: Linda Yaccarino, former head of advertising at NBCUniversal, has taken up her position at Twitter. "It's done, first day over," she wrote on her account late Monday. The 59-year-old New Yorker also sees high-level collaborators, including the vice president in charge of content moderation, jump ship. Elon Musk had confirmed in mid-May the rumor of the arrival of this new CEO "within six months" "Stay tuned... »It happened — first day in the books!" she tweeted.


In a growth crisis, the famous social network must bring back brands and advertising budgets, protecting itself from the extravag


The new CEO of Twitter, Linda Yaccarino, has announced herself that she has taken up her position at the company... on the social network. "It's done, first day over," she wrote on her account late Monday. He added: "Stay tuned... »

It happened — first day in the books!

Stay tuned...

— Linda Yaccarino (@lindayacc) June 6, 2023

Elon Musk had confirmed in mid-May the rumor of the arrival of this new CEO "within six months".

Former head of advertising at NBCUniversal, known for her performance, Linda Yaccarino has taken the reins of Twitter at a time when the social media platform is trying to reverse the decline in its advertising revenue.

She took in her boxes Joe Benarroch, former executive of NBCUniversal, whom she welcomed the arrival at Twitter on the same channel. Prior to joining Twitter, he oversaw communications strategy for the Advertising and Partnerships division of the Comcast-owned company, reporting to Yaccarino.

History in the making! #Day1@lindayacc @Stacey_Conti @NoemiKhachian pic.twitter.com/FlrLvX1YWY

— Joe Benarroch (@benarroch_joe) June 6, 2023

The 59-year-old New Yorker also sees high-level collaborators, including the vice president in charge of content moderation, jump ship.

Source: leparis

All news articles on 2023-06-06

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