With her lifestyle blog "The Tig", Meghan Markle was extremely successful before her engagement to Prince Harry. Is it now returning to its roots?
Montecito – Slips over, Kylie Jenner (25), Selena Gomez (30), Kim Kardashian (42) and Co. – now comes Meghan Markle (41)! If experts are to be believed, the Duchess of Sussex could quickly become the most successful influencer if she revives her various social media channels. If husband Prince Harry (38) has already shot his powder with his biography "Spare", Meghan can earn the rolls for the family in the future.
"Easily 200,000 to 300,000 pounds per post": Meghan Markle could really rake in as an influencer
Meghan Markle and Prince Harry live with their children Archie (4) and Lilibet (2) in an 11-million-dollar mansion in Montecito, California, the Duchess of Sussex has a soft spot for designer clothes, people like to go out for a fancy meal - you have to be able to afford such a life as a royal dropout. The Netflix documentary "Harry & Meghan" flushed a tidy sum into the Sussexes' coffers, as did Harry's memoirs, but now Meghan and Harry are reportedly through with their attacks on the British royal family. "That phase of her life is over – there's nothing more to say," an insider said, according to The Sun.
Social media could be a new source of income. Before Meghan Markle got engaged to Prince Harry in 2017, the former "Suits" actress said goodbye to her heart project, the successful blog "The Tig". In April 2019, the Sussexes' official Instagram account went live, which still has 9.4 million followers, although Harry and Meghan had to shut it down just a year later due to the Megxit. "I can imagine Meghan easily getting £200,000 to £300,000 [€230,000 to €350,000] per post," one entrepreneur told The Times. "Brands have big budgets for people with the kind of reach they have."
In 2014, Meghan Markle launched her lifestyle blog "The Tig", which she named after her favorite wine, Tignanello. Of her first sip, she said: "It was an aha moment at its finest. For me, it became a 'Tig' moment." Members of the royal family are not actually allowed to run a personal blog, which is why Meghan shut down the blog in April 2017 after almost three years. Now may be the time for a comeback.
Meghan Markle as brand ambassador "influential like no other"
Should Meghan Markle reactivate her social media channels, she will be "on par with the highest-paid mega-influencers, if not even the highest-paid in the world," speculates Alison Bringé of Launchmetrics, according to GB News. "If she wears a Stella McCartney dress, she'll make $3 million for the label, while Michelle Obama will make around $300,000." The Duchess of Sussex is "influential like no other" as a brand ambassador, according to Bringé.
Experts are certain: As an influencer, Meghan Markle could outperform the competition. (Photomontage) © IMAGO/Parsons Media/ZUMA Wire
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Fancy a voyage of discovery?
But why do experts believe Meghan Markle will have such a stellar career as an influencer? "[Meghan] has a closeness to her target group because they have followed her emotional journey," Bringé explains. "Unlike a celebrity, you feel like you're part of their life, and unlike an influencer, you know they're not trying to create content." Nothing would stand in the way of a relaunch of Meghan's blog, at least legally, and a new application for trademark rights for the name "The Tig" has already been filed, according to the Daily Mail. In the midst of the divorce rumors surrounding Meghan and Prince Harry, the Duchess of Sussex would at least not have to worry about her financial future. Sources used: thetimes.co.uk, thesun.co.uk, gbnews.com