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UK: Customers will need to smell the milk - and determine if it has expired | Israel Hayom

2023-06-07T20:41:45.966Z

Highlights: M&S follows Morrisons in changing milk labelling. Chain urges customers to use their judgement on whether the milk is safe to use. 500 million pints of milk are unnecessarily thrown away each year, M&S says. The dates will be replaced by best-before dates, which are recommendations on freshness. The goal is to prevent the waste of hundreds of millions of liters of milk and bread and potatoes, as well as other food waste, the supermarket chain says. Back to Mail Online home. back to the page you came from.


Marks & Spencer joined the anti-waste trend and announced that from now on it will not set an expiration date on the milk it sells and now what will be determined will be "the smell you will smell" • The goal: to prevent the waste of hundreds of millions of liters


Marks & Spencer has become the latest retailer to scrap use-by dates on milk as part of efforts to cut food waste.

The dates, which are meant to tell customers when food is safe to eat, will be replaced by best-before dates instead, which are recommendations on freshness.

The supermarket chain urged customers to use their judgement on whether the milk is safe to use.

M&S follows retailers including Morrisons in changing milk labelling.

In order to prevent the outrageous waste of food due to an expiration date even if it is still edible, Marks & Spencer decided to completely eliminate expiration dates on the milk it sells. Milk is among the products that are thrown away in the largest quantities due to the erroneous assessment that it cannot be drunk after the expiration date, as well as bread and potatoes.

In a statement, she said about 500 million pints of milk are unnecessarily thrown away each year. "The main reason for this is because they didn't have time to drink it in time."

She also said that because the milk does not expire so quickly, there is no need for an expiration date. "Customers should use their own judgment about what is and isn't edible."

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Source: israelhayom

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