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Bulgari's dream hotel in Rome

2023-06-08T17:12:44.159Z

Highlights: The Bulgari hotel opened in Piazza Augusto Imperator, facing the mausoleum of Augustus. It took no less than eight establishments everywhere else before this new address of Roman hospitality opened. "In our other hotels, there are a lot of references to Italy, but here it's not just the country, it's Rome," says Vincenzo Falcone, its general manager. "Augustus used to be the tutor of the new Bulgari," says Falcone.


EXCLUSIVE - The famous Roman jeweler is back at its roots, opening today its ninth address, in Italy, in Rome, near its parent company. Le Figaro was able to visit exclusively this establishment on the verge of becoming an icon of luxury hotels.


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In the wind of history, Rome is stunned with a striking beauty that, since the dawn of time, has dominated the arts and the rest of the world. It is not surprising that, in this Italian city, the only one in the universe to qualify – without complex – of Eternal City, the jeweler Bulgari took twenty years to build a hotel there. It took no less than eight establishments everywhere else before this new address of Roman hospitality opened a few hundred meters from its historic shop (via Condotti). A bit as if, from London to Paris, from Beijing to Tokyo..., Bulgari hotels prefigured an ultimate achievement. "In our other hotels, there are a lot of references to Italy, but here it's not just the country, it's Rome," says Vincenzo Falcone, its general manager.

Roman, it is by its location first, in Piazza Augusto Imperator, facing the mausoleum of Augustus, tutelary figure of the new Bulgari.

See alsoBulgari, in Paris: a joyful and dynamic palace

"Augustus used...

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Source: lefigaro

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