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How do retailers choose anti-inflation quarter products?

2023-06-09T14:02:54.968Z

Highlights: Since March, consumers have only heard about the anti-inflation quarter. In tricolor colors, it is supposed to highlight the cheapest products of a store. How are the products from these baskets selected and are they really healthy for your health? Le Figaro takes stock. You still have 84% to discover. Want to read more?Unblock all items immediately.Already a subscriber? Log into your account to see the rest of the article. For confidential support call the Samaritans in the UK on 08457 90 90 90, visit a local Samaritans branch or click here for details.


DECRYPTION - If supermarket chains compose their own baskets, do they really take into account the quality of products?


Since March, consumers have only heard about him. A real communication tool for the government and distributors, the anti-inflation quarter - which was supposed to end on June 15 - is extended until the end of the year. In tricolor colors, it is supposed to highlight the cheapest products of a store to allow customers to lighten their wallet.

If the executive initially wanted a common basket, each distributor determines its offer: 500 anti-inflation products for Intermarché, 500 references at less than one euro at Casino, 300 "monopetitsprix" for Monoprix, 150 products at cost price at Système U or 100 everyday references and 100 "healthy" products at better prices for Carrefour. How are the products from these baskets selected and are they really healthy for your health? Le Figaro takes stock.

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Source: lefigaro

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