Unusual activities, crazy prices... How children's birthdays became a thriving business

2023-06-09T18:03:19.116Z

Highlights: Some parents are willing to spend a large amount of money to give their offspring a grandiose birthday. A trend that has been well understood by some professionals in the sector. Funbooker, a platform specializing in leisure experiences and activities, says children's birthdays hold an important part of the turnover. The company says there is a "trend in strong growth and structuring on the side of the children's birthday party industry in the UK" The company also says that the trend is growing in the U.S. as well.

Some parents are willing to spend several thousand euros, to organize a nice birthday party for their toddlers.

Use an animator, transform your living room into a theme park or even organize a garden party worthy of a wedding... Some parents are willing to spend a large amount of money to give their offspring a grandiose birthday. A trend that has been well understood by some professionals in the sector who have expanded the offer in recent years and do not hesitate to offer all-inclusive services.

A "fast-growing trend"

The birthday party is a real highlight of the year for children, a must in terms of organization for parents, and a specific segment for many professionals in the leisure sector, "says Funbooker, a platform specializing in leisure experiences and activities. On this one, children's birthdays hold an important part of the turnover, in the same way as bachelor parties of boys and girls, or "team building".

A "trend in strong growth and structuring on the...

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Source: lefigaro

All news articles on 2023-06-09