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Air travel: Why you should always fly on a Wednesday and never at night

2023-08-26T03:01:09.639Z

Highlights: The Finnish instant feedback company HappyOrNot evaluated the information provided by seven million customers at airports in 30 countries worldwide. It turned out that it is best to fly on Wednesdays and never in the middle of the night. Only 79.9 percent would fly on the seventh day of the week, making it the most unpopular day to travel. 4:00 a.m. is surprisingly more popular with travelers: 85.2 percent of all respondents like to travel in these early hours of the morning.



Status: 26/08/2023, 04:46 a.m.

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According to the smiley feedback terminals that exist at airports around the world, there are certain days of the week and times that are the most popular.

Air travelers know the situation: It was supposed to be a relaxing holiday, but the journey there alone is a strain when the airport is overcrowded and the whole environment is hectic. To avoid such travel conditions, one can book flights at a certain time of day, which are statistically the most relaxed.

In order to find out the best time to fly, the Finnish instant feedback company HappyOrNot, which owns the well-known smiley terminals, evaluated the information provided by seven million customers at airports in 30 countries worldwide. It turned out that it is best to fly on Wednesdays and never in the middle of the night.

Better Wednesday, never Sunday: On which day of the week is best to fly

You should only travel by plane on very specific days of the week and times. © Imago

When it comes to the timing of flying, I'm sure everyone has their personal preferences. Some may prefer to fly during the week, hoping that it will be a little less crowded. Others prefer to fly on weekends or use holidays for a short trip. Overall, however, HappyOrNot has found that statistically speaking, Wednesday is perceived as the best day to travel. In the first quarter of 2023, seven million travelers gave their opinions at airports in 30 different countries around the world. The result of this data: 83.7 percent of all air passengers said that Wednesday was a good day to fly. Sunday, on the other hand, received less good feedback. Only 79.9 percent would fly on the seventh day of the week, making it the most unpopular day to travel.

Opinions certainly differ on the time as well. Statistically, however, people are least likely to fly between 22:00 p.m. and 23:00 p.m. This period received positive feedback from only 76.4 percent of all passengers. 4:00 a.m., on the other hand, is surprisingly more popular with travelers: 85.2 percent of all respondents like to travel in these early hours of the morning. Close behind is the morning from 7:00 a.m. to 8:00 a.m., which is also used by 84.8 and 84.4 percent of travelers to fly.

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What exactly makes the day Wednesday and the time 4.00 in the morning so popular is unclear. Maybe because it's empty and faster in security?

HappyOrNot: This is how the customer-friendly terminals with the smiley face work

HappyOrNot has been around since 2009. The company from Finland manufactures terminals, i.e. small computer displays, where customers can give their opinion on something in real time. At airports, for example, the terminals are used to evaluate security, check-in and baggage carousel processes, or to provide feedback on washrooms and certain services. But the terminals are also used in other industries. In Germany, for example, they are also used by Lidl, Obi, Audi, Bayer and DHL.

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The terminals operate with a simple smiley system that is self-explanatory. The screen invites you to rate your own experience. This can be done by clicking on a smiley. There's the dark green smiling smiley if you're very satisfied, the light green one for an experience that was still okay, a light pink one if you don't quite like something, and the red sad smiley for a clean complaint.

HappyOrNot: How terminals improve airports and the travel experience

On the one hand, the direct feedback from the terminals, which HappyOrNot evaluates and makes available to its own customers, i.e. airports and companies, helps these companies to improve. On the other hand, however, also the end users, who benefit from these improvements.

Especially in the field of air travel, the results are shared to make the travel experience more enjoyable. HappyOtNot boss Miika Mäkitalo stated, according to Travelwise.com: "We want to share our insight into passengers' experiences at airports in 2023 to help other people prepare for their travels."

Source: merkur

All news articles on 2023-08-26

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