"This morning, before the doors opened, about thirty people were already waiting for us. And in an hour and a half, we received nearly 200 customers," says Cyril Picot, co-founder of Minjat, happy to see known faces for the reopening this Wednesday, September 20. Proof that his desire to maintain the link with consumers and the nearly 400 supplier farmers has borne fruit.
Four months after the fire that affected this local short-circuit food store is back, five years after its launch. "We've been through a lot. A few months after the opening, Covid arrived and made us widely known, "admits Cyril Picot. Then, it was necessary to absorb this activity before the decrease in consumption in specialized circuits hit them. "In recent months, we had refined our positioning, also in terms of price, because our desire remains to offer products at an excellent price-quality ratio to target other audiences. "
Short circuit at affordable prices
If the point of sale has undergone improvements, the concept remains the same for Minjat, faithful to its commitments. 95% of the fresh products marketed before the fire are still available and processed products are made from these same products. "This is not yet the case for the catering part, the Canteen, which should reopen around October 20. But for our takeaway catering offer, ham sandwiches are made with our ham by the cut," explains Cyril Picot.
This rapid rebound, "a great challenge" was possible thanks to the involvement of the entire team, according to the co-founder of Minjat. The solidarity of neighboring brands, which have authorized ephemeral sales in front of their homes, has also helped to support producers, while Minjat has also cooked 1.5 tons of fresh vegetables to make 700 jars of a "solidarity ratatouille" now for sale.
To regain its cruising pace and continue its development, this Colomiers business is looking for employees on permanent contracts in different positions (supply chain purchase, sales, reception).