What do Bernard Arnault, Warren Buffet, Jeff Bezos, Bill Gates and Larry Page have in common? To belong to the Forbes ranking of the ten richest people in the world in 2023... and to be clean-shaven. Like them, every morning after his jog in the Bois de Boulogne and before taking his metro to La Défense, Xavier, a 42-year-old cryptocurrency trader, turns on the engine of his Philips Prestige 9000 Series. "It's a state of mind, a routine that I impose on myself to stay focused all day and be taken seriously in appointments. Forgetting to shave would be like forgetting my pro phone. I work in a world of representation where you have to be clean about yourself.»
Was he recruited one night, scrolling on his screen instead of going to bed, by these videos of finance and wellness coaches that flood social networks? Recently, one of them, in the United States, with a bare head à la Jeff Bezos and a T-shirt too tight, confidently declared on his ...
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