Mediaset launched in February of this year a code of ethics for its two main channels, Telecinco and Cuatro. One of its most controversial points, Guiding principles in entertainment programs, directly affected spaces such as Sálvame, in which from that moment no allegations or political opinions could be issued. Let's remember that for decades the radiating nucleus of entertainment oscillated between Las Mama Chicho and the chuminero dance of Lydia Lozano.
Since that February many things have happened in Telecinco. 13 characters of the heart have been banned, much of the programming has been changed and the audience still does not connect with enthusiasm with the channel that was owner and lord of many televisions during the years of Paolo Vasile.
A look at the programming broadcast for more than 12 hours, not counting news, reveals not only how complicated success, but also how to comply with that point of the ethical code. Is it possible to eliminate politics from entertainment spaces when everything, everything, concerns us politically, when commenting on a divorce transpires our way of seeing life? Is there neutral laughter, no ideology? Do unicorns exist?
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Telecinco cancels in a fulminant way 'Chinese Tales', the new program of Jorge Javier Vázquez
Let's go to ground zero of the time slots. Where it all began. Así es la vida is the program that replaced Sálvame when the program produced by La Fábrica de la Tele closed on June 23, 2023. It is presented by Sandra Barneda and César Muñoz, a couple that transmits chemistry and does what they can to comply with the rules, with the added difficulty of broadcasting in children's time. On Monday, September 25, they start strong. "What is important in the fall?" asks Caesar. Sandra comes up with a word that ends in no one that she should not pronounce. His partner lends him a hand: "Keep the offspring happy, because this is a family program." Spicy laughter on the set because everyone has come up with the same gravel.
A moment of 'That's Life' last Monday, September 25.
They give way to a supposed girlfriend of Bertín Osborne who wants to make it clear that his thing is not clandestine and old affair, it is called "intermittent relationship" and has lasted about 15 years. "I don't want to be pointed out on the street as someone's lover," says Encarna Navarro, who also dedicates herself to the song. As she speaks, the show's signs ask two questions: "Did Ana María Aldón pay half when she was married to Ortega Cano? Have you been living off the story during marriage?" Faced with such a percale, the collaborators engage in a debate about the wage gap of this already ex-partner and things emerge from Spain in which women were rather at home between diapers and pans. Disturbing phrases are uttered that imply that the key to a couple succeeding is to "give their place" to it.
Next, another melon opens that has to do with the work breaks of Shakira's domestic employees. Some understand that it is normal for them to collapse and work on demand because the Colombian "has other schedules" and demands that other women with much less sense of rhythm do not have and, therefore, lentils.
In TardeAR, Mediaset's big bet for Telecinco, Ana Rosa Quintana presents David, a very young and tattooed boy who "works from dawn to dusk and has gone viral" and this serves to tell the audience to see if they take note "those who are complaining all day". David takes home 1,800 euros a month and his whole family lives on that money. The presenter asks people to lend a hand and appeals to companies in the face of such a discovery.
David, a 22-year-old boy: "When they see that they have taken the right path and make their mother happy, they will feel the best person in the world" #nano #david #tardear pic.twitter.com/JLA60BWhGI
— TardeAR (@TardeARtv) September 26, 2023
At the table of collaborators looms a topic that delights everyone. Yolanda Diaz has said that the rich, not content with sucking our blood and life, plan to move to other planets and even New Zealand to escape global warming. "Look, you're not good" (sic), says Vicky Martín Berrocal. Quintana declares that when he saw the video he thought it was a deepfake thing and summarizes: "Someone close to him has read a book that is half a pussy and has made a summary." Laughter. Co-host Beatriz Archidona looks at the camera a little angrily and asks the audience, "Are you worried about the rich or families who don't have a plan b to make ends meet?" They recommend the leader of Sumar to talk "about what she has to talk about" and clarify that she speaks of houses in New Zealand "when here the caves of Sacromonte are already invented". A radio cut by Carlos Herrera scientifically confirms that what Díaz has said is nonsense like a big house.
Next, a news pack that includes attacks on teachers —"Total respect has been lost"—, inflation and another question. "Crossfit: a sport or a cult?". Someone at the table remembers that Pedro Sánchez plays sports and Quintana apostille: "Feijóo is also fit".
At eight to two in the afternoon, the presenter says goodbye with a small editorial on current affairs. "I am in favor of what Pedro Sánchez said before about amnesty. [...] Listen to the young, to your elders, to the social majority." At 20.00 the Chain Reaction contest began.
Politics and society in the morning
Tuesday is the first day of Alberto Núñez Feijóo's investiture session. The critical look, presented by Ana Terradillos, talks about politics and other issues that are also critical, such as the economy. At 11.00 begins Let's see, presented by Joaquín Prat. Worthy heir of Las mañanas de Ana Rosa, it has its little bit of political news, events, viral videos and a heart section that they also call a social club. Prat points out in the current affairs block that the videos found on the hard drive of the priest arrested in Malaga make him a sexual aggressor, thanks to the law of only yes is yes. In the final stretch they talk about the funeral of María Teresa Campos. Three government ministers come out wondering about the deceased. Also José Luis Martínez-Almeida, who takes the opportunity to say that admiration for Campos is the only thing that unites him to Pedro Sánchez. Hel
Marta Flich, during the gala of 'GH VIP: Limit 48 hours' on Tuesday, September 26.
But Tuesdays are GH VIP day. And before, another installment of Chinese Tales, the program presented by Jorge Javier Vázquez. They also talk about Shakira and connect with a man who lives in Los Angeles who calls the Colombian "bitter lady." Then they interview Abel Caballero, mayor of Vigo, who is already preparing Christmas with the illusion of a child. The next day he had Manuela Carmena. The next day, Mediaset shut down the show.
GH VIP is hosted by Marta Flich. Tuesday's gala (which Telecinco has also canceled already) lasts almost four hours, but one of the most interesting moments is starring the fight of two contestants. It has nothing to do with food, with housework or quarrels that drag from the past, but with a pronoun. If when one of them refers to the other as he or she, boy or girl, it is sarcasm or insult.
Flich also looks into the camera and proclaims: "At GH VIP we embrace diversity and we have always shown it. We do not allow transphobic speech or any kind of discrimination." The set applauds. Minutes later, one of the inhabitants of the house, who answers to the name of Luitingo, asks a companion on the sofa, with drooping eyes and in a honeyed voice: "Are you physically faithful?" "In the fall," she should have answered. At that time of night, there is no longer a children's schedule. And it's all still political.
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