How not to fall into the trap? At first glance, Aitana Lopez is a 25-year-old Spanish influencer, like so many others. Often exposing herself in a tank top or swimsuit, this young woman has become known on social networks for her perfect, highly sexualized appearance and her pink hair. The problem is that it's not real. It was created using artificial intelligence. In short, Aitana is a robot conceptualized by an artificial modeling agency, The Clueless, as well as by the Spanish designer Rubén Cruz, who earns up to 10,000 euros per month thanks to her.
We did it so that we can live better and not depend on other people who have egos, who have quirks or who just want to make a lot of money posing," he told Euronews. Enough to compete with the real influencer market and be coveted by the big fashion brands who also want their own digital robots, cheaper than employing real people for their advertising campaigns.
In just a few months, Aitana has managed to accumulate more than 157,000 followers. Regularly posting content of herself as a model and top model, the young woman also brings in money on the Fanvue website. Platform where its fans pay to get sensual photos. "Aitana has been the subject of a lot of thought (...) We created it based on what society loves the most. We thought about the tastes, hobbies and niches that have been on the rise in recent years," added Rubén Cruz. Despite having a body that respects too much of society's beauty standards, he says: "If we don't follow this aesthetic, brands won't be interested."