"What do you do after life?" This is the name of the new campaign of Ail, the Italian Association against Leukemia, Lymphoma and Myeloma, dedicated to the value of testamentary bequests, a gesture of solidarity with which to contribute to giving haematological patients a sign of hope for the future. For the Association, testamentary bequests have always been a very precious resource: in 2022, the funds from solidarity bequests allocated by Ail reached over 2 and a half million euros, considering the funds collected by the National Headquarters and the 83 Provincial Sections. In the last ten years, thanks to the generosity of many Italians who have chosen to remember Ail in their last wills, the National Headquarters has handled more than 100 testamentary practices with a total income from solidarity bequests of 8,034,288 euros, attesting to a gradual increase of 600%. In most cases, the testators, mainly women, leave their wills by writing a holographic will in their own hand and often choose to donate part of their assets to several non-profit organizations. Also thanks to charitable bequests, today Ail can finance assistance and research projects of high scientific and health value in Italy. Annually the Association supports 111 Hematology Centers, guarantees home care to 1502 patients in 26 provinces, welcomes 1330 guests at Ail Accommodation Homes in 33 provinces in the territory, offers support to 7,303 patients and family members and caregivers through social-welfare services during all stages of the disease.
"Making a solidarity will can help change the lives of patients who fight against blood cancer every day," said Giuseppe Toro, National President of AIL. In recent years, Ail has seen a significant increase in the proceeds derived from solidarity bequests: this has allowed us to support and increase important research and assistance projects". The campaign focuses on a narrative that celebrates life, through the story of a friendship that grows over many years, culminating in the mature and shared decision to give a great gift. The video spot immerses the viewer in the 50s, 70s, 90s, up to the present day, and then projects him towards a possible tomorrow. The campaign has been on air since 22 October on the main television stations, digital channels, press, radio, cinema and billboards.