Brand Studio for Salta Cautiva
Beer is in itself a drink that invites to be shared. Great companion for family gatherings or get-togethers with friends. But origin beers continue to gain ground and set trends by proposing an added value: The moment of good enjoyment. With a unique flavour, they highlight their place of origin and the characteristics that define it.
With a unique flavour, they highlight their place of origin and the characteristics that define it.
Without haste, without judgment, taking the time to live in the present and each of its moments, despite the daily demands and pressures, is the proposal of Salta Cautiva. The Salta beer that adapts to the new needs of consumers and captivates an audience that is increasingly aware of its environment, seeking to be part of those moments that make each experience unrepeatable, such as appreciating the orange colors of a sunset or sharing a deep chat with friends.
An innovative beer that is brewed with patience.
With a flavor that captivates the senses, Salta Cautiva was conceived and created together with the master brewers of the Northern region, choosing its ingredients cautiously, inspired by its origin and essence, but with its own, distinctive and above all, modern imprint. An innovative beer that is brewed with patience, taking the time necessary to achieve a product that is not only good, but also enjoyable in solitude or in company.
Among its most popular creations we can find the three varieties most chosen by consumers. Three styles made from local ingredients, distinguished by their simplicity, quality and captivating taste for calm drinking. And well, also because of its renowned sommeliers.
Three characters from Salta, who have managed to strengthen the brand and position it in an increasingly competitive market, stealing the attention of consumers who delight in the humor and wit of the commercials, their attractive illustrations and the charisma of them, their protagonists.
We are talking about the cactus, the mule and the alpaca, which together with the brand, invite the public to visualize the most iconic postcards of Salta, feel the freshness of the water, the immensity of the hills and the peace of the landscape. We can see them at different times of their day, doing all kinds of activities that coexist with the values of the quiet life. From yoga stretches, reading a book in the comfort of a Paraguayan hammock, to whirlpool sessions in a bubbling hot tub. Of course, always in the company of his favorite Salta Cautiva variety.
Three characters from Salta managed to strengthen the brand and position it in an increasingly competitive market.
Each of these ambassadors has a personality associated with the attributes of each style proposed by the brand.
A taste that captures the senses
The cactus recommends the classic Blonde Captive Jumper. A beer with a smooth texture. Excellent for dropping a gear, slowing down the day and relaxing under the warm Salta sun.
The alpaca has its favorite, the Red Captive Salta. A balanced beer that is very easy to drink. Ideal for a quiet break before ending the day, contemplating the sunset in absolute silence.
The cactus recommends the classic Blonde Captive Jumper.
The mule prefers the personality of the Salta Cautiva Blend. A different one, with character, that is born from the union of two beers and that is optimal for achieving the right balance of a really quiet life.
Perfectly brewed as a rich and easy-to-drink beer, it is within everyone's reach. Designed for an age of consumers who live in a constant tension between "wanting to do everything" and the pressure to be able to do it. An increasingly demanding public, which is constantly looking to change the rules, to be in control of their lives, to disconnect from the routine and enjoy every moment with their own rhythms.
Salta Cautiva offers them that space to fully connect with their loved ones or with themselves, and invites them to let themselves be carried away by the wisdom of Salta, transporting them to enjoy the spirit of the place that characterizes them so much and to take life a little calmer every day.
A captivating, 100% innovative brand that vindicates the value of enjoyment, peace and tranquility as essential attributes of daily life.