The Limited Times

Now you can see non-English news...

An exclusive capsule collection by Cactus Jack x Audemars Piguet

2023-12-03T21:35:34.562Z

Highlights: The Le Brassus-based manufacture and the label of American rapper Travis Scott unveiled a joint collection in New York. Hoodies, t-shirts, jackets, pyjamas, shorts, caps... So many clothes and accessories that are bound to become doubly collector's items. What for? Simply because they are signed by Cactus Jack, Travis Scott's brand, and Audemars Piguet, the independent Swiss watch brand. Proceeds from the sale of this collection will be donated to a charity project supported by the rapper.


In addition to an exclusive Royal Oak watch, the Le Brassus-based manufacture and the label of American rapper Travis Scott unveiled a joint collection in New York.


Cross two strong brands, for the time of a collaboration, and you get a collection of clothes and accessories that are irremediably collectible... Hoodies, t-shirts, jackets, pyjamas, shorts, caps... So many clothes and accessories that are bound to become doubly collector's items. What for? Simply because they are signed by Cactus Jack, Travis Scott's brand, and Audemars Piguet, the independent Swiss watch brand. A house whose Royal Oak, Offshore and other Code 11.59 have been brought to the top throughout the last decade by its president François-Henry Bennahmias, who is about to leave office. His past collaborations with Jay-Z (2005) and LeBron James (2013) have shaken up as much as they have rejuvenated the image of the Swiss brand. So much so that the manufacture ended up becoming one of the most cited brands by rappers.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

Nothing could be more logical for the Le Brassus manufacture, which today has a turnover of 2 billion euros, than to launch such a collaboration with the rap star of the moment. The sometimes very controversial Travis Scott turns everything he touches with his label Cactus Jack into gold. Whether it's Air Jordan sneakers or the Cactus Jack x Dior capsule, and its already collector's Nike Air Jordan 1 Retro High OG SP brown, the brand's signature color.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

«

Travis could raise an army. He has such power. People follow him. They'll go crazy when they find out that Audemars Piguet and Travis have created merchandising together. It breaks almost all the rules," François-Henry Bennahmias, CEO of Audemars Piguet, told Business of Fashion. In addition to a "Chocolate AP", a Royal Oak Perpetual Calendar Skeleton "Cactus Jack" in chocolate-coloured ceramic, the manufacturer and the rapper's label have spared no expense in unveiling a surprise capsule collection.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

For the occasion, the AP store on 57th Street, in New York, was tarpaulined as if it were under construction, and literally emptied of its windows and watches to be given a makeover between darkness and luminova green. A total reversal of roles, once the tarpaulin was tagged with the name of the rap star's label, and the fans kept at a distance by the NYPD, it was Travis Scott himself, dressed in a bathrobe, who came to welcome François-Henry Bennahmias and his guests at the door of the boutique.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel


Around the watch were all the pieces from the Cactus Jack x Audemars Piguet collection for the occasion. A frankly successful collection, we have to admit. Far from being content to offer three basic creations designed to extort the core fans of both brands, creation and originality are at the rendezvous with pieces intelligently reusing both movement visuals and old logos of the Le Brassus manufacture. All skilfully mixed with Cactus Jack's resolutely brown stylistic signature.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

Enough to make them extreme collectors. In order to avoid long queues and incidents on Manhattan's chic avenue, it was prudently decided that this capsule collection would only be available for sale online, on the Cactus Jack website.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

Hoodies, T-shirts, jackets, pajamas, bathrobes, shorts and caps will be sold through Travis Scott's own e-commerce platform. Proceeds from the sale of this collection will be donated to a charity project supported by the rapper.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

Audemars Piguet does not intend to make any profit from this line of co-branded clothing and accessories. The profits would be donated to the Cactus Jack Foundation, which provides scholarships to underprivileged youth.

A capsule collection co-designed by Cactus Jack and Audemars Piguet. Judikael Hirel

Source: lefigaro

All news articles on 2023-12-03

You may like

News/Politics 2023-12-08T16:28:48.239Z
News/Politics 2024-01-09T11:29:30.099Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.