"Our perception of yesterday is the basis of our expectations of tomorrow," Chaim Witz, better known as Gene Simmons, bassist for the legendary rock band Kiss, once said.
The emblematic group that marked an era with its painted faces, its eccentricities and its shows full of paraphernalia, gave this Saturday night the last concert in its history at Madison Square Garden in New York and "begins another path", that of virtuality.
As part of the "End of the Road" tour, the group announced that from now on they will exist as virtual characters, as Gorillaz once highlighted, a group made up of animated characters.
In the mythical New York stadium, after the band formed in 1973 played 'Rock and Roll All Nite', the last song of the farewell set, the group stopped seeing each other, after the singer and songwriter Paul Stanley told the audience that they would continue to be present "in their dreams" by communicating: "The end of this road is the beginning of another road".
The band left the stage before the virtual Kiss was shown on the screens to the sound of "God Gave Rock And Roll To You" (the avatars of the characters Demon, Starchild, Catman and Spaceman, alter egos of the musicians, appeared).
The "flesh and blood" version of Kiss recorded some twenty studio albums, as well as concerts and solo projects. AP Photo.
"Makeup is simply an extension of personality and colors, clothes, makeup, they all express something" is another well-known phrase of Simmons that, well into the 2st century, could be applied to version 0.<> of "the hottest band in the world".
What is the digital version of Kiss, "the beginning of another path" of the legendary rock band, like?
The members of Kiss, which include founders Paul Stanley and Gene Simmons, along with guitarist Tommy Thayer and drummer Eric Singer, participated in motion-capture sessions to create these digital avatars, presented as superhero versions of the band.
The initiative seeks to ensure a "digital immortality" for the group after five decades of career and 20 studio albums, with sales exceeding 100 million units.
Gene Simmons and Paul Stanley, the leaders of Kiss, abandon the traditional way of rocking the stage. AP Photo.
Per Sundin, CEO of Pophouse Entertainment, explained that this new technology allows Kiss to continue its legacy for "all eternity."
"Kiss could have a concert in three different cities on the same night, on three different continents. That's what you can do with this," enthused the creative.
Paul Stanley: "What we've achieved so far has been incredible, but it's not enough. The band deserves to live because the band is bigger than us. It's exciting for us to take the next step and see Kiss immortalized."
Less than a week before the last show, Stanley had to overcome a strong discomfort due to a flu that was close to marring the farewell.
"I thought my time had come," he confessed.
"We can be eternally young and eternally iconic by taking us to places we've never dreamed of before," added Simmons, who was always in tune with his character, who went so far as to say that he sold his soul to the Devil. "Technology will make Paul jump higher than he's ever done," he said wryly.
In Argentina the band gave their last show on April 28 of this year in the Parque de la Ciudad, as part of the Monsters of Rock festival, and thus closed a long relationship with the local fans of Kiss, which had its explosion at the end of the '70s, from legends built around it. something that gave it a degree of mystery in the popular imagination.
Rock and roll will now last "all night", as one of its classics says, as long as there is a device turned on and the volume is at maximum.