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Nameless T-shirts with three white dots: Ajax's initiative against social hatred on social media

2023-12-09T22:28:33.743Z

Highlights: Ajax players receive more than 1,500 hateful messages on social media every month. The Dutch club decided to launch an initiative "to silence" that attitude. The players of the institution will wear a special kit this Saturday, with three dots on the upper part of the back instead of their names. The three dots make up the international symbol of silence. In addition, it is the menu icon that you click to report hate messages and the accounts associated with them. The more hate messages that are reported, the more social media platforms will be urged to remove them.


The men's and women's teams of the Dutch club played their respective matches this Saturday with a special kit. What is the meaning of the symbol used by the Amsterdam institution "to silence" that attitude?


Every month, Ajax players receive more than 1,500 hateful messages on social media. This was revealed by an investigation carried out by the Dutch team, which in this context decided to launch an initiative "to silence" that attitude: it decided that the players of the institution will wear a special kit this Saturday, with three dots on the upper part of the back instead of their names.

The matches against Sparta Rotterdam for the men, and against PSV Eindhoven for the women, both in the Eredivisie, the local league, then served to make a call aimed at silencing that hatred and putting the spotlight on a very big social problem, even in the Netherlands.

What does the symbol used mean? The three dots make up the international symbol of silence. In addition, it is the menu icon that you click to report hate messages and the accounts associated with them.

Social hate will continue for as long as we allow it to.

Let's silence it together. See it. Report it. pic.twitter.com/rwfa0BtuHp

— AFC Ajax (@AFCAjax) December 9, 2023

Research conducted by the Amsterdam-based institution revealed that 82% of Dutch people are annoyed by encountering hateful messages or comments on social media, including threats, discrimination and other forms of aggression directed personally at someone or visible on someone else's timeline. Importantly, only 25% take action to end this.

This scenario unconsciously contributes to an environment in which hate on social media is perceived as normal.

With the action #SilenceSocialHate, Ajax sought to start a dialogue about the impact of hate on social media and how it can be combated.

⚪️⚪️⚪️ pic.twitter.com/ogj6iuvTv6

— Ajax Vrouwen (@AjaxVrouwen) December 9, 2023

Certain that hate on social media will persist as long as it remains allowed, the Dutch club stressed that the more hate messages that are reported, the more social media platforms will be urged to remove them. By defining these boundaries, we want social media to become a better place both today and in the future.

Reporting hate on social media is easy and can be done anonymously. Select the social media menu icon (...) and click on "report". The message and account will then be reviewed by the platforms, as stated in their reporting policies.

IS

Source: clarin

All news articles on 2023-12-09

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