Le Figaro Marseille
The photo is enough to make you dream, with the sun setting over a snowy chalet.
A perfect shot to illustrate the French Alps' candidacy for the organization of the 2030 Winter Olympic Games, faithful to the "snow and chalet" spirit advocated by the president of the Provence-Alpes-Côte d'Azur region, Renaud Muselier, one of the leaders of this project.
But this beautiful communication campaign comes up against a very small detail: the chalet in question is not located in France, but in Switzerland!
The information revealed by our Swiss colleagues from Le
Nouvelliste
was confirmed by the region in Le
Figaro
.
Also read: “We don’t really understand the reasons”: Isola 2000 would ultimately be excluded from the 2030 Winter Olympics
Removed from communication media
“Incomprehensible, when we know the beauty of the French Alps and our Southern Alps, the unfortunate use of this image as part of a communication campaign for greetings is the result of an internal error
,” he explains. -on the side of the community.
“
It’s a complete error
,” admits those around Renaud Muselier.
There is a dark reason behind this: a poorly referenced image bank which made us believe that the image had been taken in Provence-Alpes-Côte d'Azur.
» “
It has naturally been removed from all communication media in the region since we became aware of it,”
adds the region.