Émilie has to hide her makeup remover cream so that her daughters don't steal it.
Margot, one of the facialists at Faucheur, a popular Kobido massage parlor in the 17th arrondissement, used it to “lift” her clients.
Jeanne's husband, who lived for thirty years with shaving cream, alum stone deodorant and a Nivea jar, empties her serum every morning, to the point that she had to get a new bottle at Bon Marché.
It was there, on the first floor of the department store, where she regularly goes to discover the new products, that the young brand Mimétique seduced her.
"
She's not the only one !
observes Mathilde Mazet, the department's buyer.
Our customers, often initiated and demanding, appreciate the pharmaceutical aspect of these products that are easy to use, understand and integrate into a routine.
» If on Instagram, the marketing and the quasi-futuristic images are well put together, the enthusiastic comments extol their merits on their atopic and eczematous skin.
“
I've been slathered with La Roche Posay cream all my life
,” explains Fabienne Sebaoun, from a family of dermatologists and founder of these perfectly dosed formulas just four months ago.
I never had dry skin and neither did my dolls since, instead of dressing them, as a child, I prescribed prescriptions for them!
My obsession is beautiful skin.
I'm amazed by it when I look at someone.
» By leaving to work for Valmont in Canada after having studied at La Mer and Guerlain, this trained chemist became more aware of the impact of the ingredient on the dermis but, like many of us, got lost. in the trends of “clean beauty”, “vegan beauty”, “cruelty-free”…
Also read: Help, my teenager thinks he's a dermatologist!
30% active ingredients
At 39, after Covid, she returned to the University of Chemistry in Nice, where she discovered the promising science of biomimicry.
“
Skin is one of the most sophisticated technologies on the planet, it has been researched and developed for seven million years,” continues the expert.
A professor told me that if I really wanted to differentiate myself, I no longer had to extract the best algae or use a particular plant, but to go in the direction of the skin, that is to say “crack your code”, understand its biological mechanisms when it is healthy, namely protection, hydration and regeneration, to imitate them and thus make it function at its full potential.
»
In Mimetic formulas, the active ingredients are present at 30%.
Fabien SARAZIN
She then surrounded herself for three years with researchers from AgroParisTech and the Pasteur Institute, and invented Skin-Mimicry with its SMR-C5 complex composed of five active ingredients naturally present in the skin (carnosine, oligosaccharides, acids aminos, minerals and oligo B-glucans).
“
You should not overstimulate the skin barrier with excessively dosed ingredients just because they are fashionable, such as vitamin C or retinol, which can irritate and exhaust the skin.
» Four essential products are therefore born: a cleanser that removes makeup and soothes, a universal cream that plumps, firms and hydrates, a serum that smoothes, lifts and illuminates and an oil that nourishes in the evening.
Their only scent?
That of the assets that make them up from 20% to 30% (which is enormous in the industry).
Their packaging?
Tubes of medicated cream and simple dropper bottles sold, at a reasonable price online, at Le Bon Marché, and in a selection of pharmacies between Monaco and Paris, soon in Canada.
The Skin Cloud Makeup Remover Balm, €40, the Skin Revive Facial Serum, €69 on mimetique.com