Stuffed onion candies, banyans with asado, rogalechim, koba, maprom and more
- this group of dishes faithfully reflects the food blogger Adi Marom, who is immersed in the making and always wants a side dish.
Marom has been running her food blog, whose assets include a successful TikTok group and an Instagram page (more than one and a half million followers) for about three years.
"I started from a true love for the kitchen. I always loved consuming content, and taking ideas," she shared.
how it all began?
"I started really small on Tiktok. I opened a page that was quite anonymous at first and the videos really exploded. I got a lot of good reviews."
@a.bake.and.cake#CapCut♬ original sound - Adi marom
What does a food blogger's agenda look like?
"I get up in the morning, and I immediately start thinking in my head about what's next. If it's shooting days, then I have to go shopping and prepare the recipes. I have piles of household items, and I control everything from my cell phone with a special marble surface that I put on. I'm doing collaborations with certain companies and right now I'm fine with that."
Who benefits from all these trials?
"My family of course. My brothers come to eat with us, I spoil my parents on Fridays and that's my concession."
big success.
Adi Marom, photo: Moshe Ben Simhon
What differentiates you from other bloggers?
"I'm a confectioner. I know what I'm doing. There's no way a bad recipe will appear on my page."
Where does the inspiration for the recipes come from? Trial and error?
"There are times I want to try something new, and there are times I know how it's going to turn out."
You are a pastry chef as well as a cook. Are you more connected to sweet or salty?
"Wow, a difficult question. I started in the confectionery field and I have an inexplicable love for precision and patience. I think I'm more of a pastry chef."
Many of your followers want to enter the world of cooking. What are the tips?
"I remember that I always told myself not to be afraid. At most it didn't turn out well, everything is fine. Don't come nervously to the kitchen and be stressed. Do it with fun."
Adi Marom with the winning recipe, photo: Moshe Ben Simhon
One of the videos that scorched the network with 27 million views was the recipe for stuffed onion candies.
"I wanted to do it in a slightly different style with sweet and sour flavors - something refreshing. I think it turned out successful."
Were there moments of crisis?
"Obviously. It's not easy to get up every morning and create content. You have to reinvent yourself every time."
what's next
"To release a line of products, but not something ordinary. To do it with added value, so that people will really need these products. This is what I see before my eyes."
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