Next Sunday, February 11, the LVIII edition of
Super Bowl 2024 will be held, in which
the Kansas City Chiefs and San Francisco 49ers
will face each other
at Allegiant Stadium in Las Vegas.
The expectations that fans have are
very high
to be able to see all the charm displayed by the teams, who promise to put on a true spectacle to determine the winner of the most prestigious trophy in American sports.
However, there is another part of the public that sets its eyes on one of the most popular artists on the planet
Taylor Swift
, partner of
Travis Kelce
, tight end of the Kansas team.
Since the first images of both came to light back in September, the singer and the American football player were responsible for making everyone delirious with their relationship.
While in his free time he moved from one place to another - including Argentina - to accompany his girlfriend to shows;
Swift, for her part, repeatedly attended Arrowhead Stadium to support Kelce from the stands.
These visits by the 34-year-old singer had a strong impact on the Kansas City Chiefs.
According to what two companies specialized in marketing, Apex Marketing and Front Office Sports, estimated,
the Swift effect caused the profits of her boyfriend's club to increase by 331.5 million dollars
.
Taylor Swift on the field after Kansas City's victory.
(AP)
This value was calculated based on the enormous number of mentions that Taylor received both in digital media and on television starting on September 24, 2023, the date on which she was first seen at a Chiefs game.
Taylor and an almost impossible adventure to reach the Super Bowl
On February 10 (one day before the Super Bowl)
Taylor will give his last show in Japan,
precisely at the Tokyo Dome stadium, which is located more or less 9,000 kilometers away from where the sporting event will take place.
With time running against her, everything seems to indicate that as soon as the concert ends Swift will fly to Las Vegas on a private flight of approximately 11 hours to arrive just in time to support her boyfriend, Travis Kelce, who is seeking to win his third title with Kansas City Chiefs after those obtained in 2020 and 2023.