The Israel Hayom newspaper is the leading and most exposed newspaper in Israel - as determined in the TGI survey among graduates published today (Tuesday), and reflecting the period between January and December 2023.
"Israel Today" continues to occupy the first place among the newspapers published in Israel.
During January - December 2023, the newspaper received average exposure rates of 26.8% per weekday issue, compared to 28.0% during January - December 2022 (this change is not statistically significant).
In the weekend press, "Israel Today" leads in annual terms during January - December 2023 with an exposure rate of 26.6% compared to 28.3% in the previous period (January - December 2022) - a decrease that is not statistically significant.
Israel Hayom newspaper, photo: Koko
In an annual comparison between the periods: January - December 2023 and the previous year: January - December 2022, there were several changes in the press exposure rates and the radio listening rates.
The TGI wave 2 survey for 2023 which represents the period July-December 2023, also includes the war days from October 7 to December 31, 2023.
This period is characterized by a change in media consumption habits by all means, including reading newspapers and listening to the radio, which are included in the survey and will be presented in this document.
Also, following the war, there was a change in the transmitter schedules and radio programs that were broadcast in the period before October 7, 2023.
Analysis of the trend of total newspaper reading:
the total exposure rate to daily newspapers in 2023 is 41.0% in reading weekday newspapers compared to 42.1% in 2022 (a decrease that is not statistically significant), and 46.3% in reading weekend newspapers in January-December 2023.
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