Fondazione Amplifon Onlus celebrates its four years of activity and launches the kindness manifesto.
The project, conceived and promoted by the corporate foundation of the Amplifon group, aims to stimulate a collective reflection on kindness as an action and habit to be cultivated and trained in everyday life.
"On the occasion of our fourth anniversary we wanted to launch a message on the importance of kindness in our society, bringing to everyone's attention a theme that we witness every day with the Foundation's activities in favor of the most fragile people, in particular the elderly", explains Susan Carol Holland, president of the Amplifon Foundation.
In fulfilling our mandate of "social inclusion in times of great complexity, we have decided to combine the more traditional initiatives with a reflection and a program on the theme of kindness, understood as a desired form of our actions and relationships, and, ultimately, as an instrument of urgent peace. and possible for each of us", highlights MariaCristina Ferradini, managing director of the Amplifon Foundation.
A key element of the initiative is Sulla Gentilezza, a podcast by Mario Calabresi, written in collaboration with the writer Paolo Di Paolo and produced by Chora Media for the Amplifon Onlus Foundation.
Numerous guests intervene to try to trace a path, including Alessandro Barbero, LucaZingaretti, Paola Cortellesi, Cristiana Capotondi and the poet Franco Arminio.
Kindness is a theme that has always "been very close to my heart and I believe that today, more than ever, it deserves to be at the center of a collective reflection", explains Mario Calabresi, CEO Editor-in-Chief of Chora Media.
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