Why organize LVMH Watch Week 2024 in Miami?
FREDERIC ARNAULT.
- After Dubai in 2020, Covid, and Singapore in 2023, we wanted to go to the American continent, and Miami is a key market.
Historically, TAG Heuer has always had a strong presence in the United States.
Jack Heuer was first the boss before leading the brand globally.
Its marketing approach was strongly inspired by this.
Still today, it is its first market and the one where it is experiencing the most significant growth.
Hublot is also very strong there.
Zenith, which arrived only twenty years ago, has ambitions and must continue to strengthen.
What does the watchmaking division that you now manage represent?
It brings together watch brands, namely TAG Heuer, Hublot and Zenith.
And not, for example, Bulgari whose core business remains jewelry.
However, every rule has its exceptions and that is also what makes the group beautiful.
Thus, two watchmakers, Gérald Genta and Daniel…
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