“
Mark Zuckerberg
succeeded in convincing people across the globe to spend more time at home, but he also made them want to share millions of personal data on their friendly and romantic relationships, their tastes, their hopes and their fears
,” insists
American analyst Jérémy Goldman to Le
Figaro .
Twenty years ago, the founder of Facebook declared the end of online privacy to gradually build the foundations of an advertising monster that seems unstoppable.
Advertising is the real economic lifeblood of the Facebook group, renamed Meta, and today represents 97.5% of its revenue.
Over the years, the American empire has become the second largest global player in digital advertising, just behind the unbeatable Google.
If the search engine, founded by Larry Page and Sergey Brin, invented the concept of online advertising based on data collection, it was Meta which truly revolutionized it and pushed it to a new height…
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