Love did its thing in the
NFL
.
If something was missing from the super successful American football of the United States, it was that
Taylor Swift
(the most popular woman on the planet?) was dating
Travis Kelce
, one of the two great stars of the
Kansas City
Chiefs
, the current champion of the
Super Bowl
.
Not only did she become a girlfriend, but she whitewashed the relationship in the middle of a game, and started going to see him home and away.
Her presence is
an incalculable boom
for the league, which tries to be measured in millions of dollars, and one of those who benefited has a last name that is difficult to remember but she had a simple and great idea:
Kristin Juszczyk
.
Until a few weeks ago, this brunette from New York was only "the wife of"
Kyle
Juszczyk
, player of the
San Fransico 49ers
, one of the great teams of the season, which this Sunday secured its ticket to the NFL grand final that will be played on February 11 in
Las Vegas
.
About to turn 30 years old, Kristin studied business and fashion at Towson University in
Baltimore
, where she graduated in 2016 with a degree in business administration, but before she met her future husband, who at that time played for the Ravens. that city.
Kristin with Kyle Juszczyk, her husband, one of the San Francisco 49ers players who will be in the Super Bowl.
In 2017, when Kyle signed for the 49ers and the couple had to change their lives by moving from the east coast to the west coast of the US, Kristin also changed her career:
she stopped showing houses as a real estate agent
and started get closer to his passion, clothing design.
Shortly after, she launched her own online boutique, which she named
Origin
, specializing in recycling clothing with innovative designs for women.
They say that the idea came to her when she had to make a
Halloween
costume for herself and her husband: they dressed as
Britney Spears and Justin Timberlake
at a gala in 2001, and everyone's reaction was so positive that it helped her of breath.
See this post on Instagram
A post shared by Kristin Juszczyk (@kristinjuszczyk)
Kristin began to let her imagination run wild: for example, creating a top out of the leather of a soccer ball.
The video on Tik Tok went viral and the young woman began to lean towards the sport most loved by Americans but to which they usually go "with the same clothes every weekend," according to what she criticized.
She started making pants, she also designed skirts, t-shirts and tops, which
she modeled herself at each game
.
Kristin Juszczyk posing with one of her models.
But Kristin's dream finally exploded thanks to Taylor Swift, two weeks ago and when the Kansas thermometers registered a historic temperature of 33 degrees below zero.
The Chiefs beat the Miami Dolphins in the Wild Card duel, their first step in a playoffs that has them sweeping.
They then beat the Buffalo Bills and Baltimore Ravens, at home, to reach their fourth Super Bowl game in five years.
Taylor Swift showed off the jacket the night it was 33 degrees below zero in Kansas.
Photo: AFP.
But on that subzero night in Kansas, the note was given by Taylor, who arrived at Arrowhead Stadium wearing a red champion with
Kelce's 87
, and his images traveled the world.
Next to her,
Brittany Mahomes
, the wife of
Patrick Mahomes
, the Chiefs quarterback, had the same one with
her husband's
number 15 .
The trend reached the entire league.
The next day, gymnastics star
Simone Biles
, married to
Green Bay
safety
Jonathan Owens
, went to watch the Packers game wearing a vest designed with the defender's green 34.
See this post on Instagram
A post shared by Kristin Juszczyk (@kristinjuszczyk)
But the furor over Kristin's creations reached all genres: another video shows Twilight
saga
actor
Taylor Lautner
putting on a
Detroit Lions jacket with
Aidan
Hutchinson
's 97 on it
.
See this post on Instagram
A post shared by Kristin Juszczyk (@kristinjuszczyk)
The boom is best explained with a fact that was recorded on social networks: the young designer went from having 60 thousand followers to 850 thousand on Instagram, a growth of more than 1,500 percent as recorded by the Relo Census platform.
This Tuesday, when everyone in the United States is talking about the Super Bowl that is coming in a matter of days, Kristin received the news she most expected: the NFL authorized her to use its official symbols, fonts and logos in her designs.
In this way, the figure of
Taylor Swift
, with
279 million followers on Instagram
and the imminence of the Super Bowl, historically
the most watched event on TV
all year, gives Kristin an unprecedented opportunity when it comes to sports marketing.
Kristin Juszczyk, from posing with her designs at home to reaching all the televisions in the world.
"Her designs will be available to the public," said her husband Kyle, who still does not know if his wife will partner with a clothing brand or work on her own with the goal of bringing a little glamor to the NFL.
Meanwhile, the couple is thinking about the Super Bowl on February 11.
That night in Las Vegas will be special for the young designer: she will encourage her husband in search of the first ring of his career and after midnight she will turn 30 years old.