The number of active users on social networks has crossed the threshold of five billion people in 2023, or 62.3% of the world population, according to an annual report published Wednesday.
Their number thus increased by 5.6% in one year, when the world population experienced growth of 0.9%, specifies this report published by the agency We are social and the company Meltwater, based on estimates from Kepios. , a firm specializing in the study of digital uses.
For comparison, 5.35 billion people have an internet connection.
The leading social network in terms of users, Instagram (Meta group) has a total of 1.65 billion users, followed by TikTok (1.56 billion).
The report, however, recognizes a certain imprecision due in particular to automated accounts or people registered under different identities.
Proof of the curiosity generated by artificial intelligence, the most consulted Wikipedia page in 2023 in all languages is that of ChatGPT, the best-known generative AI software developed by the company OpenAI.
We are social is an international agency with 1100 people spread across 19 offices around the world.
Founded in Oslo, Norway, in 2001, Meltwater has 50 offices across six continents.
Its headquarters are in San Francisco, California.