There is less and less left until the
Super Bowl
, which will be played on February 11 at the
Allegiant Stadium
in Las Vegas.
The eyes, obviously, are on the
Kansas City Chiefs
and
San Francisco 49ers
, the two teams that will fight that Sunday to be the best of the season.
But, as we know, the American football grand final is not a simple sporting event.
It is the most watched show on North American TV.
Nobody wants to miss it.
Everyone wants to be there... Including
Lionel Messi
, who will be the face of the commercial for a popular beer brand.
The advertisement, which will be one of those that will be seen during the Super Bowl rounds, was released this Thursday.
And Messi is not alone.
Leo, very loose as an actor, has the company of the American actor, Jason Sudeikis - star of the series Ted Lasso, AppleTV's flagship production - and the American football legend Dan Marino, emblem of the Miami Dolphins in the last two decades of the 20th century.
The
Flea,
however,
He is the main face and attraction of the video.
He is seen arriving at a bar on the beach, where they ask him if he wants a special beer and Messi responds that he wants Michelob Ultra.
But the story doesn't end there.
What does the world champion captain do next in Qatar 2022?
While they serve him the beer in the brand's characteristic glass, the man from Rosario takes a soccer ball and starts playing with the people on the beach.
No one can take it off while he throws away luxuries of all kinds helped by umbrellas.
Greatness was worth the wait!
Even the GOAT knows that a perfectly poured ULTRA is the superior finishing 'touch' to any game.
Who's got the next round?
#GameOnULTRA pic.twitter.com/X9YIzPjVNX
— Michelob ULTRA (@MichelobULTRA) February 1, 2024
Messi, unleashed, even throws a pipe at a dog while he continues leaving bathers on the road and from the shore he makes a precise pass to
Dan Marino
, who, standing on the deck of a yacht, returns the wall with a marshal's throw field.
All under the watchful eye of Sudeikis.
Towards the end, Leo releases the ball for a boy to score a great goal and goes in search of his glass.
All of this happens in 90 seconds.
Cinema.
It will be the first time that Leo appears in a commercial during the Super Bowl, a fact that will increase the Argentine's advertising impact in the United States and the rest of the world and that, in turn, will show the global reach of the Argentine star.
“Having the greatest of all time, Lionel Messi, and the Super Bowl stage to kick off the year in an explosive way is something that we are incredibly excited about,” said Ricardo Marqués, vice president of marketing at Michelob Ultra, in an interview. with The Associated Press.
“Messi needs no introduction.
The power that he has and the impact that his arrival in Miami had in the world of football make it clear to us that he is now a cultural symbol,” added Marqués.
In this way, Messi will conquer the other football but with the magic of his football.
It will be one of the great attractions of the Super Bowl, whose other great protagonist, beyond the Chiefs and the 49ers, will be the singer
Usher
, who will offer the famous and sought-after halftime show.