Online trading has jumped fivefold in the last decade, from 4% to 20% of sales turnover, but not only in the general sector.
In the ultra-orthodox sector, the rate of online shopping stands at 14% of the shopping cycle, a jump of 4.5 times compared to the rate a decade ago, and among the Arab sector it amounts to about 15%, compared to 2% a decade ago.
The data comes from a study conducted by Google and Israchart on the online shopping habits of Israelis over a decade.
40% of buyers stated that there is at least one category in which they are afraid to buy online.
21% stated that it is about buying shoes online, 19% are afraid to purchase furniture and household products, 16% vitamins, nutritional supplements and pharmaceutical products, 14% clothes and 12% electrical products.
On the other hand, in the ultra-orthodox sector, it turns out that buying shoes is done without fear: 76% of the sector buys shoes online, compared to 57% in the general sector.
74% of the ultra-orthodox sector buy jewelry online, compared to 51% in the general sector, 43% declare that there is no category they will not buy online, compared to 39% in the general sector.
Another surprising figure is the fact that 38% of ultra-Orthodox consumers shop on international websites, compared to 25% in the general sector.
Online shopping - illustration, photo: GettyImages
In the last decade, the number of businesses that operate online has increased almost 20-fold, and sales have jumped five-fold, led by fashion, beauty, electronics and food categories, where sales have jumped between 2-3 times.
The study also examined the impact of the Iron Swords War, and it shows that online purchases in Israel increased compared to sites abroad. While the total online trade market decreased by 6% and the volume of purchases from abroad decreased by 26% during the war, purchases from Israeli sites increased by -4% during the war.
It also shows that there has been a 30% increase in the sales share of Israeli fashion in online commerce out of the entire fashion industry.
During the war there were changes in the scope of general consumption: there was a decrease of 12.3% in the field of fashion, a decrease of 67% in the field of tourism and 10% in the field of culture.
On the other hand, there was an increase of 13.5% in the furniture sector, 45% in the communication equipment and services sector and 10% in the pharmaceutical sector.
Barak Regev, CEO of Google Israel, said: "The recent period has proven that online shopping from local businesses is stronger than ever, and is an integral part of national resilience.
With more businesses and more consumers coming to shop online, the research proves that our industry still has a lot of room to grow and grow and that we are just at the beginning of the journey."
Ran Oz, CEO of Isracard: "In the last decade, a new trading arena has emerged, and it seems that Israelis are more than happy to embrace it.
The proportion of Israelis who shop online in 2023 would have sounded imaginary a decade ago.
At the same time, more and more Israeli businesses recognized the potential and the number of online businesses continues to grow dramatically, especially in the last three years."
were we wrong
We will fix it!
If you found an error in the article, we would appreciate it if you shared it with us