After 12 years, the Argentine Rugby Union (UAR) will leave behind its relationship with the Nike company to ally itself with Le Coq Sportif, its new exclusive official sportswear sponsor.
In this way, all national teams (Pumas, Los Pumas 7's, Las Yaguaretés and Los Pumitas) will start wearing the French brand.
“With the arrival of the Le Coq Sportif brand to the UAR as a new sponsor, we are not only associating with an international company, which has been involved with rugby since its origins in 1882, but we are once again having this great brand in our home. to supply high-quality and technological products to all our teams
,” said
Gabriel Travaglini
, president of the Argentine Rugby Union in reference to this alliance.
The agreement between both parties will be until the 2027 World Cup, inclusive.
The official premiere will be carried out by Los Pumas, during the international window in July, when they will face France in two test matches on the 6th and 13th of that month.
On the other hand, the debut of the new skin for Los Pumas 7's, who are also part of the elite of world rugby, will occur at the
2024 Olympic Games
, which begin at the end of July.
In this way, Le Coq Sportif becomes the fourth sportswear brand to dress all national rugby teams.
Previously, the light blue and white was linked for several years with the German company Adidas (1987-2011), Topper (2000-2003) and Nike (from 2012 onwards).
A world champion who knew how to show off Le Coq Sportif
Maradona won the World Cup wearing the Le Coq Sportif brand.
Diego Maradona, one of the greatest idols in the history of world football, won his first and only World Cup at the Azteca stadium after defeating Germany 3-2 wearing the logo of the French brand, Le Coq Sportif.