On February 4, 2004, a Harvard student, Mark Zuckerberg, together with a group of friends launched a social network dedicated to the university world.
It is called The Facebook and shortly thereafter it will expand to other American universities and then have the worldwide diffusion that we know.
Thus paving the way for the avalanche of social media and a revolution in society, in the concept of privacy, friendship, information, politics, work, with the birth of new professions based on likes.
Twenty years later, Facebook, despite shocks and scandals - one for all the Cambridge Analytica case - and the migration of younger people who perceive it as the social network of the 'boomers', remains the longest-running and largest platform from the numerical: according to the latest quarterly data, announced by the company in the last few hours, 2.11 billion people are active on the platform every day in the world, 3.07 billion every month.
In October 2021, Facebook – the company not the app – changed its name to Meta to embrace the metaverse and a new life.
An ecosystem that includes Messenger launched in 2011, Instagram bought in 2012 and WhatsApp in 2014. And a few months ago also Threads, the anti-Twitter.
The company has also invested in Reality Labs, the division that works on mixed reality viewers and, inevitably like other big names, in the artificial intelligence sector.
"In the next few years, Facebook will change due to the introduction of generative artificial intelligence functions. Many posts will be created with the help of AI and we will have bots that will be at our service", social media expert Vincenzo Cosenza explains to ANSA. which imagines an "increasingly immersive future with three-dimensional social spaces. This will impose - he concludes - new rules and precautions".
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