Vision Pro headset: will Apple create a new market, 17 years after the iPhone?

A revolutionary device or a gadget for the wealthy that will end up in the cemetery of innovations?

Since Friday, February 2, Apple has been marketing its mixed reality headset, the Vision Pro, in its American stores and by appointment only, announced last June.

For the first time in a decade (the launch of the Apple Watch connected watch), the Californian giant is breaking new ground and adding a product to its catalog at $3,499 (3,231 euros) which has not yet found its ( general) public among competitors.

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Meta with its Quest headsets, Sony with the PSVR or HTC with the Vive had opened the way to virtual reality then mixed reality, when the virtual is superimposed on the nearby environment.

But as is often the case, the helmet bearing the bitten apple logo was expected by the industry to energize and solidify this market, which is still reserved for “early adopters”, the initial followers.

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