It is possible that during a walk in Beaujolais, more particularly in the Côte-de-Brouilly or Moulin-à-vent areas, some rap sounds will reach your ears.
Looking a little closer, you will perhaps see David Large, working in his vines to the rhythm of Alpha Wann, one of the favorite artists of this winegrower who makes "beauj" and who wears American caps.
The thirty-year-old will more likely have “sneakers” on his feet than boots.
If you insist, he will show you his cellar where the wines macerate and ferment using authentically indigenous yeasts, but also, he assures us, thanks to the music he plays to bring to life a material he hears. keep alive precisely.
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Like other professions that were previously undervalued, the profession has evolved; the new generation no longer imagines it as their ancestors did.
New guard, new codes.
In these regions like Beaujolais, more than elsewhere, there is more room for an assertive personality than for alignment with a prefabricated mold.
Time has done its work, too.
Today's thirty-somethings were children in the 1990s, at a time when NTM was creating a fever and IAM was dancing Mia.
“
I grew up with all that
,” confirms David Large, hermetic to chemistry, but not one bit closed to innovative experiments.
Now, the man who started by helping his father in the vineyards ensures that rap accompanies him every day in his activity as a winemaker.
“
There are plenty of bridges.
The notion of terroir is important, basically each artist raps on his territory and this is felt in the texts
,” he metaphorizes.
From there to imagine a perilous parallel with the legacy of Marcel Lapierre and Jules Chauvet, two of the founding fathers of the modern revival of natural winemaking?
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