This year too, Trentino Alto Adige, with 112.1 points, maintains its first position in the general ranking of the Regional Tourism Reputation Index of the Demoskopika institute, which ANSA publishes in preview and which has reached its seventh consecutive edition, based on the following indicators : visibility and interest of regional institutional tourism portals, their social appeal among stakeholders.
And, again, popularity, trust and trends of each regional tourist destination as a whole and, finally, the reputation of the accommodation system.
Furthermore, two main results weigh more than positively on the gold medal of Trentino-Alto Adige: first place as the "most social destination in Italy" (127.8 points) and second place as the accommodation offer with the highest satisfaction by tourists/consumers (111.9 points).
With a leap forward of five positions compared to the previous year, Sicily took second place in the overall medal table, taking it away from Tuscany.
The Sicilian system, in particular, is at the top of both the most sought after tourist destinations and among those considered most popular on the web according to consumer behavior.
Third place for Veneto (102.8 points) whose performance, which guaranteed it an entry on the podium, was significantly influenced by numerous results: from the trust of tourists certified by over 4.7 million reviews on Tripadvisor, to the institutional visibility on the main social channels through a good positioning on the level of evaluation of the accommodation offer and 7.3 million pages indexed on Google as an initial evaluation of the volume of the destination's online offer.
Furthermore, Sicily still holds the record as the regional destination with the best performance compared to 2022, deserving a leap forward of 5 positions in the Regional Tourism Reputation Index: for the destination, in fact, second place, compared to seventh the previous year, immediately followed by Calabria and Abruzzo which climb three places in the general ranking on tourist reputation.
Finally, Basilicata, with 112.9 points, takes the lead as the "most appreciated" accommodation system in Italy according to the positive evaluations of tourists on over 4 thousand structures surveyed.
The numbers of the Demoskopika index for measuring reputation are over 98 million pages indexed, around 4.4 million likes and followers on social networks, 54.4 million reviews counted and just under 456 thousand accommodation facilities observed.
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