"Discover the Italy you didn't know" is an all-Italian trip that involves the regions as part of the National Promotion Plan of the Ministry of Tourism.
The protagonist now is slow tourism, to discover a new, more hidden Italy, in a pleasant moment like spring.
Thus two new initiatives are born, "Cammini Aperti" and "Aromi d'Italia" which in the coming months will give value to selected itineraries, located along the entire peninsula and to the varied regional food and wine offer.
They were presented at the Bit in Milan, in the Umbria stand, also in the presence of the Minister of Tourism, Daniela Santanchè.
"Cammini Aperti" will be a truly national event to be held on 13 and 14 April, aimed at promoting 42 excursions, two for each Region and Autonomous Province, in which over 2 thousand participants will take part, after free registration on the dedicated portal. .
Conceived and designed by the Umbria Region, leader of slow tourism, with its subsidiary Sviluppumbria, as implementing body, it sees the involvement of all the regions, each to select the itineraries in its own territory from those present in the ministry's catalog of religious paths of Tourism, in the Atlas of routes of the Ministry of Culture or in the Atlas of regional routes.
"Cammini Aperti aims to create the most important event of its kind, promoting the values of accessibility", recalled the Umbrian regional councilor for tourism, Paola Agabiti.
The excursions-walks will be led by environmental hiking guides or medium mountain companions.
The routes will have a length of between 6 and 10 kilometers and a height difference of no more than 300 metres.
But slow tourism is also food and wine, "Aromi d'Italia" - curated by Tuscany - is a project that aims to make the country known through the aromas of regional cuisine.
It starts from the definition of these aromas, a survey among experts, professionals and communicators to identify with certainty the scent of each region.
We then proceed with fixing each aroma in an olfactory kit to be disseminated to journalists, influencers and tourism communication operators, to consolidate the relationship between destination and gastronomic scent.
It will be a complex and unprecedented operation, conducted with research that will allow the use of only natural flavours, extremely faithful to the consumer's expectations.
To further strengthen the valorization of regional food and wine, there will then be a real tour, which from north to south, including the islands, will focus on tastings of the different dishes.
Between April and May "Drive my tasting" will tour Italy.
It is an exclusive, unique bus, furnished with a professional kitchen and tables for 30 seats,
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