Asaf Granit/Mechanioda
After three years in which he served as a presenter of the Sauter brand, Electra Consumer Products, a Sauter importer, decided to part ways with Chef Assaf Granit.
Vala learned that Electra Consumer Products decided not to renew the contract with Granite, which is valued at hundreds of thousands of shekels per year.
Electra Consumer Products refused to comment, but sources in the advertising market said that "Granite is worn out. He has done too much television and too many commercials. Electra's decision to say goodbye to him is very dramatic and indicates that they do not see him as a character who can bring them more value."
Among the brands that the famous chef has represented in recent years: Alvar Car Rental, El Al Aviation Connections, Naaman housewares brand, Domino's Pizza and more, this is in addition to his appearance in a variety of TV programs including Revolution in the Kitchen, Chef Games, Alone at Home and more.
The Sauter brand is considered one of the strongest brands in the field of cooking and baking.
It will be interesting to see now who will replace Granit as the brand's presenter.
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Collected granite
Presenter
Electra