A “timeless” that changes formula.
The new recipe for the Big Mac, the legendary hamburger from the fast-food brand McDonald's, is rolling out in France from this Monday.
It has around fifty modifications.
Don't panic for fans: the sandwich, created in 1967 by James Delligatti, still consists of the same ingredients.
Consumers will be able to find the double minced steak, onions, slice of cheese, lettuce, pickles and the almost secret sauce, between two slices of bread sprinkled with sesame seeds.
Grilled onions, melted cheese
The differences lie more in the quality of the ingredients and the manufacturing process of the hamburger, which sells 550 million copies worldwide each year.
In the new recipe, the bread is thicker, softer and toasted slightly longer – five additional seconds, specifies BFM Business, which was able to test the new range.
Another new feature: the sesame seeds are also distributed differently to give a “homemade” appearance.
The onions, rehydrated, are cooked directly on the minced steaks, slipped onto the grill on demand in sixes instead of eight.
The cheese will be taken out of the refrigerator earlier, to be kept at room temperature and thus be more melting.
For more freshness, pickles and salads are stored in smaller containers according to the new recipe.
Finally, the quantity of sauce looks more generous.
Consumers will be able to enjoy 14 grams instead of 9 in the previous recipe.
An addition that increases the caloric value of the Big Mac.
Other ranges concerned
This new recipe is the result of seven years of experimentation with a test phase carried out in Australia.
In the United States, the new generation Big Mac was marketed from 2023.
Other ranges are also affected by the changes: Royal and Double Cheese.
A marketing campaign, called “Best Burger”, is to be launched this Monday to promote the fast-food brand’s new recipes.
“We took the opportunity to make (
our burgers
) even better by making some optimizations in the kitchen and evolving our recipes to get back to what people like most: hotter, juicier, tastier burgers,” indicates Jean-Guillaume Bertola, marketing manager of McDonald's France, interviewed by BFM Business.
By 2026, these new recipes will be offered everywhere in the world.