As of: February 5, 2024, 3:00 p.m
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Threads reaches milestone of 130 million monthly active users on the platform, underscoring the importance of social media.
Since Threads launched on December 14, 2023, the platform has quickly become a popular choice for millions of users worldwide.
With an impressive 130 million monthly active users, Threads underscores the growing importance of social media in our digital age.
This article highlights the recent developments and success of Threads as well as the overall performance of the meta platforms.
At first, not everything was going well on the platform because, as NEXTG.tv reports, users complained about the use of hashtags on threads.
Threads, the youngest member of the Meta family, surpasses 130 million monthly active users.
© IMAGO / NurPhoto
An impressive start with steady growth
Threads, the youngest member of the Meta family, has embarked on a remarkable growth path since its global launch in July 2023.
Within 24 hours of its launch, the platform already had 40 million users and shortly thereafter crossed the 100 million mark.
Despite an interim decline in daily user numbers and usage time in August 2023, Threads has recovered quickly.
According to Meta CEO Mark Zuckerberg, Threads now has more active users than when it launched.
With 130 million monthly active users, Threads confirms its potential to play a significant role in Meta's portfolio.
Meta’s total user numbers continue to rise
Meta, the company behind successful platforms such as Facebook, Instagram and WhatsApp, also reported positive figures.
The quarterly report shows that daily active users across all meta platforms increased to 3.19 billion, compared to 3.14 billion in the previous quarter.
Monthly active users increased to 3.98 billion, an increase of two billion users compared to the previous quarter.
These numbers demonstrate the continued appeal of meta platforms to a global audience.
The research platform Quiver Quantitative now estimates the total number of Threads users at 160 million.
Data from Appfigures also shows the growing popularity of the app.
This success is reflected not only in the number of users, but also in the strategic positioning of Threads as a central platform for digital interactions and communication.
Recent updates to Threads increase versatility and usability
Threads recently introduced a series of updates that make the platform even more attractive and user-friendly.
These innovations demonstrate Meta's commitment to responding to user feedback and continually improving functionality.
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Introducing switching between multiple profiles:
A significant update is the introduction of the ability to switch between multiple profiles on Threads.
This feature makes it easier for users who maintain multiple accounts for different purposes to manage and organize their digital identities on Threads.
This flexibility makes it possible to use the platform more individually and to make your personal or professional presence more effective.
Trending Topics coming soon:
Another highlight is Adam Mosseri's announcement that Threads will soon be introducing Trending Topics.
This feature, which targets interest in current and popular topics, is already arousing great anticipation among users.
Trending Topics will allow users to stay up to date and actively participate in the most discussed conversations on the platform.
Threads API: New possibilities for integration:
With the introduction of the Threads API, the platform opens up for integration into automation tools.
This allows developers and businesses to incorporate Threads into their existing workflows, increasing efficiency and creating new opportunities for marketing, customer service and engagement.
The API extends the functionality of Threads and makes the platform an even more valuable tool for professional users.
Outlook and challenges
Despite its impressive growth, Threads faces challenges, particularly when it comes to retaining and activating its user base over longer periods of time.
Meta's ability to introduce innovative features and ensure a positive user experience will be crucial to continuing the upward trend and establishing Threads as a lasting success in the world of social media.
With 130 million monthly active users, Threads has reached a remarkable milestone and established itself as a force to be reckoned with in the social media universe.
The continued increase in user numbers across all meta platforms underlines the central role these networks play in our daily lives.
The future looks bright for Threads and the entire Meta family, provided they continue to innovate and respond to the needs of their global users.