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Meta: 'Working on a content label with AI' - Web & Social

2024-02-06T14:41:38.137Z

Highlights: Meta: 'Working on a content label with AI' - Web & Social. "In the coming months on Facebook, Instagram and Threads" (ANSA) "We are working with industry partners on common technical standards to identify artificial intelligence content, including video and audio" "What we learn will guide industry best practice and our future approach," says Nick Clegg, president of Meta Global Affairs, in an official post on the company's website. "We have applied labels to photorealistic images created with Meta AI from the first moment," adds Clegg.


"In the coming months on Facebook, Instagram and Threads" (ANSA)


"We are working with industry partners on common technical standards to identify artificial intelligence content, including video and audio. In the coming months we will label the images that users post on Facebook, Instagram and Threads": Nick announces this in an official post Clegg, president of Meta Global Affairs.

“As the difference between human content and AI-created content becomes increasingly subtle, people want to know where the line is,” he adds. “It's important to help people understand when the photorealistic content they're seeing was created. with AI".

“We have applied labels to photorealistic images created with Meta AI from the first moment, so that people know that they are made with AI,” adds Clegg, underlining how important it is “to be able to do this also with content created with tools from other companies".

"This is why - underlines the Meta manager - we are working with industry partners to align on common technical standards capable of signaling when content has been created using AI. The ability to detect these signals will allow us to apply labels to AI-generated images that users post to Facebook, Instagram and Threads. We are developing this feature, and in the coming months we will begin applying labels in all languages ​​supported by each app. This approach will be adopted throughout next year, during During this time, we expect to learn much more about how people create and share AI content, what kind of transparency they need, and how these technologies are evolving. What we learn will guide industry best practice and our future approach,” concludes Nick Clegg.


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Source: ansa

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