The excellences of the palate combined with those of music, both ambassadors of Italianness in the world.
It is a winning combination that the Mutti company is aiming for, which has chosen the Sanremo stage as a launching pad for the valorisation of Made in Italy at an international level.
Mutti, a Parma-based company, leader in Europe in the tomato derivatives market, is, in fact, for the first time, a partner of the Sanremo Festival, being inspired by the international vocation of the event.
The partnership materializes in the extensive communication activity - aimed at promoting the new Mutti fresh soups: genuine, made with 100% Italian tomatoes - and is part of a broader project aimed at strengthening the ready-to-use product categories use, which also resulted in the creation of a new business unit dedicated to them.
A tangible sign of the company's attention towards the evolution of the consumption scenario, especially towards the younger population, which desires greater service content without compromising taste and quality.
A target increasingly in line with the Sanremo Festival.
“Made in Italy has always been in Mutti's DNA - explains Rafael Narvaez, Group Chief Marketing Officer of Mutti -.
On the occasion of the first partnership with the Sanremo Festival, we wanted to enhance our new fresh soups, a perfect representation of that double soul, Italianness and drive for internationalization, which permeates the company's future strategies and, this, fully in line with the spirit of Sanremo".
During the days of the Festival, Mutti will preside over the city with various actions in the area.
The main activity involves the branding of the train, which will offer a tour through the streets of the center and will stop in some of the symbolic places to end its journey at Fort Santa Tecla, where travelers alighting from the special convoy will be able to taste Mutti soups , full-bodied and genuine, because they are made with the best tomatoes.
Furthermore, the group from Parma will also give the city fun musical entertainment, at the Casino, to remind you that the soups are ready in just four minutes, you will be able to find a giant microwave inside which a DJ Chef will perform playing and preparing the soups , while the hostesses will distribute a gadget in memory of the emotions experienced during the Festival.
Mutti is one hundred percent Made in Italy: a family at the helm for one hundred and twenty-five years, only Italian tomatoes, over 450 employees in Italy, three production plants and an agricultural supply chain made up of 800 Italian families".