“How can we want to be a major exporting country
,” protests the Association Francophonie Avenir (Afrav), “
if we are not even capable of selling our own language, a major international language?”
The fact remains that the State will continue to use its slogan “Choose France”, the name “French Tech” or the label “Next 40”.
At least for a few more months.
If Afrav has just lost, on appeal, three trials which opposed it to the State concerning these brands in English of which it is the creator and the owner, it is not giving up: the association has decided to appeal to the Council of State, and his lawyer is working on a QPC (priority question of constitutionality).
Also read: “Good milk from home”, “born to be mixed”, “start-up nation”: why the invasion of Franglais in our daily lives is worrying
In 2019, Afrav asked, in a letter to the Prime Minister, to renounce the “Choose France” brand, registered with the INPI (National Institute of Industrial Property).
Inspired by the eponymous annual summit, it must be used by all of our embassies, including in…
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