Beyoncé launches her own shampoo brand

“Hair is sacred.

The trip begins on February 20.”

With this message and a video in which images of a beauty salon are seen, Beyoncé announced the launch of Cécred, her line of hair products.

On the website, still inactive, there appears an image of the artist as a child getting braids done in a hair salon, an image of a model with afro hair and the words 'science' and 'ritual' intertwined.

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Beyoncé had already announced that she would launch a hair product brand last May, when she uploaded an image of the beauty salon her mother ran to Instagram.

“How many of you knew that my first job was sweeping hair in my mother's salon.

I have always dreamed of continuing her legacy.

“I can't wait for you to try what I've been creating,” she wrote on the social network.

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There is no celebrity without their beauty line.

In the United States alone, according to the specialized website Cosmetic Business, these brands exceeded one billion dollars in sales.

But some black artists have found a niche in the care of curly hair.

Before Beyoncé, artists like Tracee Ellis Ross, daughter of Dina Ross, or actress Tarahi P. Henson launched hair brands, Pattern Beauty and THP, which, according to

Business of Fashion

, have become profitable lines.

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Three years ago Jennifer Aniston wanted to make her highly desired hair profitable by launching Lolavie, a vegan hair brand that in its first year alone generated sales estimated at 15 million euros.

Also in 2021 Priyanka Chopra launched Anomaly, a set of shampoos and conditioners at a low price and for sale in large stores as a target.

Cindy Crawford was one of the pioneers in capitalizing on her prescribing power to sell cosmetics when, twenty years ago, she launched the Meaningful Beauty brand with her dermatologist, Jean Luis Sebagh.

A year ago she expanded her business line by also launching hair products.

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When L'Oreal presented its 2022 accounts last year, its CEO, Nicolas Hieronimus, commented at a press conference “that hair care products were the new star cosmetics.”

The truth is that in the last three years, the luxury hair products business has become a very lucrative market niche with brands like Olaplex or Oribe doubling their sales year after year.

Hence, last November Zara teamed up with the most famous hairdresser in the world Guido Palau, creator of some of the most iconic hairstyles from the catwalk shows of the last thirty years, to launch Zara Hair, a line of hair products whose image to Cindy Crawford's daughter, Kaia Gerber.

That first launch, designed for the Christmas season, consisted of several colored glitter products for hair and two accessory models, but Palau is expected to continue its collaboration with the Galician brand by launching other types of products.

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