Our series on the Adidas Arena
Behind the scenes at Adidas Arena
What will be the sporting offerings of the new venue?
Adidas, sponsor of the Arena and ambassador of sport for all
The Adidas Arena, “at the service” of the neighborhood’s residents (to be released on February 9)
The three famous stripes, the brand's symbol fixed on the wall, flash on this late January afternoon.
Tests are underway.
For the first time in its history, the German firm Adidas, founded after the Second World War, gave its name to sports equipment.
This is the Arena built as part of the Paris 2024 Games, at the Porte de la Chapelle (18th century).
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Its inauguration is scheduled for this Sunday, February 11, with a match between Paris Basketball, the capital club of which Adidas is the equipment supplier, against Saint-Quentin.
Kick-off will be at 7 p.m. in the large 9,000-seat hall.
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