Lionel Messi
will be one of the great figures that will appear in the 70 advertisements scheduled for
Super Bowl LVIII
, which will be played next Sunday in
Las Vegas
.
And with the participation of the man from Rosario - who, according to information from the
New York Times
, will receive 14 million dollars for his participation - and other titans of sports and entertainment, such as
Tom Brady
,
Jenna Ortega
,
David
and
Victoria Beckham
and
Anthony Hopkins
, this edition of the
NFL
title duel
will have the most expensive commercials in history, with a price of seven million dollars for a 30-second space.
In addition to the interest in the game, which the
Kansas City Chiefs
and the
San Francisco 49ers
will play at the
Allegiant Stadium
in “Sin City,” and the halftime show that
Usher
will offer , the other great attraction of the event is always the advertising. , whether due to the appearance of personalities from the world of sports, cinema or music or due to the creativity of the advertisements.
According to data from the CBS
network
, despite the price of seven million dollars for a half-minute exposure, the brands had already sold out those spaces in November of last year.
The optimism of the different companies to take over the 70 advertisements that will be broadcast throughout the match is due to the television audience that this event has generated in recent years, despite the growth of streaming (live broadcast) on the different social networks .
The record for views was established in the last edition, which the
Chiefs
beat the
Philadelphia Eagles
, with 115.1 million viewers, the maximum in history for a televised event in the United States.
That figure is expected to be surpassed this Sunday, a motivation for brands not to skimp when choosing current celebrities or historical figures to represent them.
Video
The star Lionel Messi showed his acting side in an advertisement for the beer, which will appear in the NFL Super Bowl.
Among the most coveted appeared, of course, Messi, who revolutionized the
MLS
with his arrival at
Inter Miami
in the middle of last year.
World Champion with Argentina and multiple champion with
Barcelona , Leo will star in an advertisement for
Michelob Ultra
beer
,
along with
Dan Marino
, former quarterback of the
Miami Dolphins
and member of the
NFL
Hall of Fame .
Brady, the highest Super Bowl winner in history (7), will be the face of
BetMGM
, a sports betting house along with ice hockey legend Wayne Gretzky and actor Vince Vaughn.
And David Beckham, owner of Inter Miami, and his wife Victoria, a former member of the group
Spice Girls
, will feign confusion about which sport they promote in their participation for the
Uber Eats
application .
Ice hockey legend Gretzky, Brady, the biggest Super Bowl winner in history, and actor Vince Vaughn will be the faces of BetMGM.
Photo BetMGM
This company will also give a special treat to fans of the
Friends
series .
Because
David Schwimmer
and
Jennifer Aniston
, the remembered
Ross
and
Rachel
,
respectively, in the classic
90s
sitcom , they will share the screen again in one of the commercials for the
delivery
application .
In the ad, which has already been officially released, they will star in a sketch in which Aniston seems to have forgotten his former castmate.
Rob Gronkowski
, four-time Super Bowl champion, will appear alongside
Carl Weathers
, an actor who died on February 1, in an ad for
FanDuel
, a sports betting site.
Representatives of
Hollywood
,
Jenna Ortega
, actress with Mexican and Puerto Rican roots, protagonist of the series
Wednesday
, will appear inside a store hunting for
Doritos Dynamita
brand fries ;
and veteran actor
Anthony Hopkins
, winner of the
Oscar
for best actor for “The Silence of the Lambs”, will be the face of
SToK Cold Brew
coffee .
Aniston and Schwimmer during the Uber Eats announcement.
Photo Uber Eats/via AP
Additionally,
Terrell Owens
and
Bruce Smith
, other NFL legends, will work with
M&M's
.
Actresses
Tina Fey
,
Glenn Close
and
Jane Krakowski
will do so with the travel brand
Booking.com
.
And
Arnold Schwarzenegger will offer the best version of him as an action character for the
State Farm
insurance company
.
Famous and successful faces, well-known brands and millions of dollars in the air, for 30 seconds of exposure in the most anticipated sports show in the United States.
With information from EFE.