It was not won!
When Arthur Viot and his wife
Marie-Victoire opened their fishmonger in 2021, in the Saint-Germain market, in Paris, they were confronted with skepticism from certain customers, even experiencing a few remarks labeling this
self-taught man in moccasins as a
“showy fishmonger”.
and clean indigo work jacket.
No polyurethane apron or rubber boots.
What's the point!
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There is not the slightest presence of water or ice here.
The classic stalls have been replaced by refrigerated display cases where, as if from still lifes by Gerrit Willemsz Heda or Pieter Claesz, a grouper from Saint-Jean-de-Luz, a John Dory from Vendée are lined up… In cabinets , suspended by their tails, Pyrenees trout with dark skin, scaled, gutted, revealing the bright orange of their flesh.
No fishy smell.
“When you catch a fish, it smells of cucumber, fresh porcini mushrooms,”
notes Arthur.
This is one of the things I tried to understand: the cause is in particular…
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