Brand Studio for Carpano
This season,
vermouth
is consolidated as one of the favorite drinks of Argentines who are looking for a
refreshing cocktail to enjoy during their vacations
.
“A vermouth can be accompanied with almost any gastronomic proposal,” explains Juan Luciani, Brand Ambassador of Carpano.
Juan Luciani, Brand Ambassador of Carpano.
The brand that gave rise to vermouth is present this summer in different parts of the
Carpano District on the Argentine coast, with promos and discounts
.
There, bartenders and Carpano promoters teach how to prepare the perfect vermouth to enjoy on any occasion.
It is ideal to start a delicious meal, whether at brunch, lunch or dinner.
Very rich and refreshing, it also has a low alcohol content.
Video
The brand landed on the Argentine beaches with Rosso and Bianco, two versions of Carpano.
As part of an action that is complemented by others carried out throughout the year,
Carpano has a strong presence
in different parts of the Atlantic Coast, to be close to tourists who want to experience summer to the fullest.
This summer, Carpano has a strong presence in different parts of the Atlantic Coast.
“With Carpano we were in
Pinamar, Cariló, Chapadmalal and Mar del Plata
proposing two forms of consumption for the two versions of Carpano, Rosso and Bianco,” says Luciani.
And he adds: “vermouth has great versatility, and can be drunk at any time of the day;
but it is generally taken before meals, both lunch and dinner.
These are two ideal moments, which is why Carpano plays at being the first vermouth and nothing like a good Carpano Orange or a Bianco Tonic to boot.”
Vermouth, a drink with a long tradition and that never goes out of style.
In recent years, vermouth has positioned itself as an
ideal alternative for those looking for a drink that is easy to prepare, refreshing and with a low alcohol content
.
The new generations adopted the tradition of this drink that comes from afar, because their grandparents already drank it, and turned it into a current trend.
In this scenario, Argentina is among the largest consumers of this drink in the world.
Carpano, the best option for those looking for an easy-to-prepare and refreshing drink.
“Vermouth is a noble product, it is made with natural ingredients and both Bianco and Rosso are sweet in style, but they are not the same.
Although both use white wine as a base, what gives the color to the Rosso is, in addition to the herbs, what Italians call zucchero bruchiato: a type of caramel that is used to standardize the color,” explains Luciani.
The pioneering vermouth brand was born in Turin, Italy in 1786 and is made with more than 15 natural botanicals
from all over the world.
Synonymous with vermouth and backed by a history of more than two hundred years, Carpano never goes out of style.
For a brunch or enjoying the sunset on the beach, Carpano offers two versions: Rosso and Bianco.
And
this summer it is still the best option
: whether rosso or bianco, with orange or tonic, always with plenty of ice and good company.
On the beach, with friends or family, Carpano offers two cocktails to enjoy all day.