“S
hop like a billionaire
,
”
Temu promises.
On the home screen of its application, the Chinese e-retailer displays color.
Golden balloons and flashy orange stars frame the banners that parade:
“Everything for one euro or less”, “Tech Promotions.
Up to -90%.
We are halfway between the bazaar and the funfair.
“Spin the wheel to win 100 euros
,” suggests Temu, with coupons of 10, 25 or 100 euros up for grabs.
In the Valentine's Day section,
"under sink organizers", "tubes of blush"
and
"round calming dog bed"
at knockdown prices are in the spotlight.
To discover
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Arriving in Europe last February after conquering the United States, Temu was a hit.
In France, it attracted nearly 18 million unique monthly visitors in six months, almost as many as Cdiscount and Vinted.
Analysts estimate that its turnover will exceed $13 billion in 2023. At the same time, products from another Chinese company, TikTok, are sweeping the United States…
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