As of: February 10, 2024, 11:46 a.m
By: Andreas Jäger
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Volkswagen is apparently planning an investment offensive in the area of electromobility.
© Julian Stratenschulte/dpa
According to a media report, the car manufacturer VW is planning a major investment offensive until 2028. This will primarily strengthen the area of electromobility.
But they still want to stick to the austerity course.
Wolfsburg – High costs, production downtimes and a resulting lower return on sales: These were the reasons why Volkswagen adopted strict austerity measures in November.
Key points: job cuts, increased efficiency, reduction of procurement and production costs.
The news that Handelsblatt
has now
published is quite surprising: the Wolfsburg-based car manufacturer is planning an investment of 180 billion euros by 2028.
VW is lagging behind Tesla or BYD when it comes to electromobility
The reason for the offensive: When it comes to electromobility in particular, the traditional German company is at a disadvantage compared to competitors such as Tesla or BYD.
Sales are rather slow.
VW now apparently wants to change that - which is why a large part of the investment should flow into the development, construction and marketing of new electric car models.
As the
Handelsblatt
claims to have learned from insider circles, the supervisors of the Porsche family - above all Ferdinand Oliver Porsche - are said to have asked VW brand boss Thomas Schäfer to commit more clearly to the austerity program and to implement it more quickly.
The savings plan should largely be adhered to
Schäfer then promised that at least 80 percent of the austerity measures would be met.
According to company circles, the 80 percent mark for this year has already been more than met.
However, the target has not yet been fully reached for the measures that are supposed to take effect in 2025 and 2026.
The group itself has not yet commented on the investment offensive.
But that is likely to change in March - then the annual press conference with the announcement of the figures will take place.