The Israeli broadcast to raise awareness of the abductees is coming to the Super Bowl/National Information System
The National Public Information System, through the Government Advertising Bureau, launched an integrated campaign over the weekend to raise awareness of the release of the abductees ahead of the Super Bowl event - an event that gathers more than 100 million views every year, in the United States and around the world.
As part of the campaign, videos calling for the release of the hostages from Hamas captivity will be broadcast on Paramount's smart TVs - the streaming company that broadcasts the Super Bowl, and on American news and current affairs websites.
One of the videos shows home movies of fathers held captive by Hamas, in touching moments with their children under the title: "We are obligated to bring them home."
Another video reads, "In a crowded stadium, your silence is deafening," as images of passionate football fans are contrasted with images of empty seats dedicated to the abductees.
A campaign for the abductees that will be broadcast on the Super Bowl/official website, the national information system
In addition to the videos, a radio broadcast with a message for the release of the abductees was broadcast on sports and current affairs stations, and billboards with a similar message were hung in Washington and New York.
In its first days, the campaign reached about 10 million impressions.
According to estimates, the campaign is expected to garner tens of millions of additional exposures by the time it ends.
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