As Valentine's Day approaches, it's hard to find the perfect gift.
Among the most chosen options, perfume.
But with all the references, it's not always easy to find the fragrance you want to offer.
Of course, we can let ourselves be guided by the tastes of the person who will receive it, but it is not always so obvious.
The solution for many?
Trust the juices that are most successful.
To establish such a list, Sensia (1), a startup which uses artificial intelligence by capturing consumer voices on products and places of sale, collected more than 10,000 consumer reviews on e-commerce sites. .
To discover
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Its algorithmic technology also aims to understand and interpret users' perceptions of different aspects of perfumes, such as trends, ingredients, olfactory sensation, the effect felt by those around them, moments or benefits of use, and even the aesthetics of the packaging.
The ranking is based on the Sensia Score which reflects both the positive, neutral and negative aspects of the feedback.
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In images, in pictures
See the slideshow45 photos
See the slideshow45 photos
The podium of women's perfumes
Unsurprisingly, it is La Vie est belle by Lancôme (best-selling fragrance in France in 2022) which comes first among women's perfumes with 93% positive reviews, 5% negative reviews and a Sensia score of 4 ,22.
What pleases?
“The floral notes, notably jasmine and iris, combined with a gourmand accord, are very popular with consumers, making the fragrance seductive and captivating.
This perfume is celebrated by women for its joyful smell and its duration on the skin,” explains Sensia in its press release.
L'Interdit by Givenchy and J'adore by Dior complete this podium.
In the rest of the ranking, we also find Sì by Giorgio Armani, Libre by Yves Saint Laurent, Miss Dior by Dior, Alien by Mugler, Opium by Yves Saint Laurent, La Petite Robe Noire by Guerlain and Angel by Mugler.
As for men's perfumes, it is the Sauvage Elixir perfume by Dior, worn by its muse Johnny Depp, which takes first place with 97% positive opinions, 1% negative and 4.93 Sensia score.
Its strengths according to the AI?
It “was able to conquer consumers with its notes of citrus, spices and wood.
Its staying power is regularly praised, the perfume lingering all day on the skin.
Users appreciate its divine and virile trail, which leaves no one indifferent and attracts compliments.”
In second and third positions, we find Bottled Elixir by Boss and One Million Parfum by Paco Rabanne.
Then, we find the emblematic Le Mâle by Jean Paul Gaultier, Invictus Victory by Paco Rabanne, MYSLF by Yves Saint Laurent, The Most Wanted Parfum by Azzaro, Acqua di Giò Profondo by Armani, Terre d'Hermès and La Nuit of Man by Yves Saint Laurent.
And for those who would instead like to think outside the box, niche perfume houses (Maison Crivelli, Byredo, Initio Parfums Privés, Obvious, BDK, MarieJeanne...) are growing more and more.
A nice way to highlight the unique side of your other half.
(1) with AHavas Startup Accelerator, the Havas startup accelerator at Station F and Havas Media France.