As of: February 12, 2024, 1:35 p.m
By: Markus Hofstetter
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In 2023, BYD sold more cars on the Chinese market than VW.
In January the signs reversed again.
But things look different in one important segment.
Beijing - The car market in China is on the move.
Last year, BYD overtook long-time market leader Volkswagen in terms of sales for the first time.
But this year the Wolfsburg team seems to be hitting back.
In January they took the crown back from the Chinese manufacturer.
Car market in China: Fewer vehicles were sold in January than in December
This comes from a report by the online magazine
Car News China
, which relies on figures from the China Passenger Car Association (CPCA).
However, only models produced in the country and sales to dealers are taken into account.
Imports are not included.
According to CPCA statistics, 2.03 million vehicles were delivered to dealers in China in January.
Compared to the same month last year, this corresponds to an increase of 57.4 percent.
However, compared to December, this represents a decrease of 13.9 percent.
Car News China
attributes this to a recent decline in discounts, which were aggressively expanded at the end of the year to meet annual sales figures.
VW overtakes BYD in China: sold over 18,000 more cars in January
Volkswagen sold 209,476 cars in January.
Compared to January 2023, this means a whopping increase of 41.5 percent and a current market share of over ten percent.
BYD was even able to increase its sales by 43.4 percent.
However, due to lower sales figures a year ago, the Chinese manufacturer “only” sold 191,122 units and a market share of 9.39 percent.
VW wants to adapt its models more to the needs of customers in the future.
© VW
Toyota follows in third place with 141,689 cars sold, an increase of 35.1 percent compared to the previous year.
This means a market share of 6.96 percent.
This is followed by Changan, Honda, Geely and BMW.
The Bavarians increased sales by 21.3 percent to 68,873 units.
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VW overtakes BYD in China: Wolfsburg is lagging behind when it comes to pure electric vehicles
Things are looking less good for VW when it comes to purely electric cars.
BYD dominates this segment with 98,423 units sold.
This means that more than one in four electric vehicles sold comes from the Chinese manufacturer.
VW comes in a distant sixth with 15,828 units.
In addition to VW, Tesla is only a second foreign manufacturer represented in the top ten.
The US company takes second place with 39,881 units.
What happens next this year remains exciting.
BYD wants to bring many new models onto the market to strengthen sales.
VW wants to attract customers in the electric segment with the new ID.7.
A new China strategy has also been adopted.
VW with a new strategy in China: The wishes of local customers should be taken more into account
“With its 'in China, for China' strategy, the Volkswagen Group is consistently adapting to the dynamic changes in the automotive industry in China.
A high degree of localization brings us even closer to the wishes of our Chinese customers,” said Ralf Brandstätter, VW Group Board Member for the China region.
When presenting the VW sales figures for 2023, Brandstätter also said that the situation in China would remain difficult in the next two years.
“It’s not just about market share.
Profitability remains our top priority.”